Tuesday, September 20, 2011

Holographic Displays...Is it Real?


For retailers, marketing professionals and product branding specialists, the utilization of new technologies has become a standard approach to conducting business. 
Print, TV and radio which once dominated advertising and marketing has given way to Augmented Reality (AR), engaging digital signage (DOOH) and stunning 3D optical presentations. “Emerging Technology” has "virtually" taken command of just about every facet of advertising and information dissemination. It’s true that in today’s “media” dominated landscape it takes much more to attract consumer attention.
Today’s successful advertising paradigm has shifted in directions never before seen or imagined. The “stuff” of Star Wars proportions has made it into the consumer consciousness. The next generation of visual marketing and product branding must engage the consumer on their level. Might I suggest the holographic display?
EventWorks, Inc. has been working with an example of this technology for some time in the form of the dreamoc™ 3D holographic display. For those of you not familiar with this technology, it allows for real objects to be placed within a triangular chamber and magically aligned with dazzling high definition holographic impressions. Utilizing 3D motion graphic animation, a product’s brand story can be told in true holographic form. The result is a dynamic holographic presentation alongside the displayed product, which can increase product sales exponentially.
Our dreamoc™ display system, created by RealFiction attracts consumers like moths to a flame. The beautiful and engaging images deliver product benefits and brand messages that convert curious consumers into informed and motivated purchasers! Retailer ROI is measured in generated sales as a direct result of the visual attraction of the display.
The affordable dreamoc™ comes in configurations that meet both budget and expectations. From the smaller and price friendly Scandinavia180, to the four sided Scandinavia 360, dreamocHD and larger dreamocXL, the effects are all the same….unbelievable.

The dreamoc™ line of holographic displays brings the virtual experience of your product right to your retail, trade show or museum floor.
dreamoc....It's all about the "Visual Magic"

Tuesday, August 31, 2010

The Next Dimension


Holographic illusions are coming of age. Developed back in the 1800's, the Pepper's Ghost effect mesmerized the world by showing how a one dimensional object could be magically transformed into a fully dimensional object. Cool look for that time. Today, we fashion holographic designs with ease, manipulating complex software to create high definition video with the highest degree of resolution. And for the first time, we can scale the imagery with the same clarity into displays for retail, trade shows, museum exhibits and more. From full "life" scale for staging, to the aesthetic design of the dreamoc display, we're taking the next dimension a step further.

Monday, July 12, 2010

Retail Branding...A New Approach


“This display unit opens a whole new set of marketing possibilities for retailers, particularly in the luxury goods arena…..Imagine a consumer walking into a jewelry store and seeing images of fine jewels, gold chains, watches, silver and other products in constant motion and in full 3D color display, interspersed with a unique presentation of the store’s Branding and Promotional Messages, all in High Definition video and audio format.
Not only is the Dreamoc™ unit suitable for retail display, it can provide a dynamic presentation format for Trade Shows and other selling platforms for technology manufacturers, luxury auto dealers and major corporations. Dreamoc will open a new spectrum of how marketers will present their product and branding messages”

George Seitzinger
Dominion Marketing Group, llc

Wednesday, July 7, 2010

Take a Look At Us Now.

Welcome to the world of dreamoc, a product innovation in the 3D/Holographic display segment…. a complete HD visual entertainment experience.

With U.S. distribution offered through media focused special event company, EventWorks, Inc., the dreamoc and dreamocXL are crafted to create high-end visual solutions; finding the perfect balance between form and function; a sensory feast for the consumer.

Developed within the field of brand extending and entertainment, our goal is to expand our leadership role in the lifestyle market, using groundbreaking technology and a cutting-edge usability approach for not just the technically confident clients, but for everyone who enjoys entertainment. With strong focus on our user-friendly interface, multiple features and cool industrial designs, the dreamoc brand is synonymous with holographic life and business technologies of tomorrow.

Soaked With Passion

And so EventWorks, as an authorized partner for dreamoc developer RealFiction continues to reflect the curiosity, playful irreverence, creative customization, and originality that have become the core values and trade mark of our event business. A culture that has its roots in visual magic.

These core values define our dedication to 3D holographic wares and special event services that excite and exceed expectations.